HBO Max's much-anticipated entry into the UK market is scheduled for late March 2026, as confirmed by Casey Bloys during a recent London event. This announcement follows earlier revelations that the service would debut in Germany and Italy on January 13, 2026.

The initial rollout will also include Austria, Switzerland, Luxembourg, and Liechtenstein, marking a significant expansion for Warner Bros. Discovery’s streaming platform. Currently, HBO Max operates in over 100 territories globally, offering a diverse library from HBO, Warner Bros., DC, and Max Originals.

The UK launch has garnered particular interest due to Warner Bros. Discovery’s longstanding agreements with Sky for HBO content, making the upcoming debut a notable development in the platform’s international strategy. While official confirmation on the UK launch date was pending until now, it is firmly set for late March, aligning with WBD’s earlier timeline of early 2026 for the region.

In the lead-up to the UK debut, Warner Bros. Discovery is rolling out a slate of new original programming tailored for Germany and Italy. German productions include the prequel series "4 Blocks Zero" and the heist drama "Banksters," both produced by W&B Television. Additionally, a documentary on the theft of Berlin’s 'Big Maple Leaf' gold coin and a dark series based on 'Struwwelpeter' tales are in the works.

Italian content will feature a drama surrounding the 2011 murder of Melania Rea, starring Maria Esposito, alongside Marco Bellocchio’s "Portobello," which explores journalist Enzo Tortora’s fight to clear his name. Upcoming documentaries include "Gina Lollobrigida: Diva Contesa" and "Saman," highlighting stories of legacy, family conflicts, and social justice.

In terms of film and series, HBO Max Italy will showcase titles like "Nonostante," recently featured at Venice Film Festival, and "Squali," set to arrive in February. The platform will also feature popular series such as "House of the Dragon," "The Last of Us," "Euphoria," "The White Lotus," and "Industry," along with the upcoming "Knight of the Seven Kingdoms" prequel.

Internationally acclaimed films like "Superman," "The Batman," "Dune," and the "Harry Potter" franchise are part of the library, with new additions including "Weapons" and "The Conjuring: Last Rites." The service’s entertainment lineup also encompasses classic sitcoms like "Friends" and "The Big Bang Theory," along with documentaries and unscripted shows.

Sports fans will benefit from coverage of the Winter Olympics in Milan-Cortina, scheduled for February 6-22, along with the Australian Open, Roland-Garros, Tour de France, and winter sports world championships, depending on regional access.

J.B. Perrette, WBD’s President and CEO of Global Streaming and Games, expressed enthusiasm about the expansion, emphasizing the platform’s rich content lineup and live sports offerings as key reasons for the regional launches. Since its debut in the US in 2020 and subsequent global expansion, HBO Max—soon to be known simply as Max—aims to reach its full European presence by early 2026, with the UK and Ireland completing the rollout. Warner Bros. Discovery reports a total of 128 million streaming subscribers worldwide.

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